This commercial is trying to sell Doritos and Mountain dew and is also entertaining . The intended audience is everyone watching the Superbowl.The purpose of this commercial is to sell the kia car and it also entertains the viewer. Intended audience is for whoever needs and or wants a new car.This commercial is a comedy and is entertaining the viewers The commercials purpose is to entertain viewers and to sell there product known as Alexa. The intended audience are people who are able to buy the product and who are interested in it.